Social Bookmarking

Social Bookmarking

Social bookmarking is a new and fast way to spread the word about your green business all over the internet. This is an effective online green marketing strategy that will result in more traffic on the business’s website.

Sites like StumbleUpon, Digg and Delicious enable users to add, edit and share bookmarks of web documents. You can tag the pages to organise your network in themes. The social bookmarking sites offer you an alternative for the traditional search engines. Only they focus on the users interests and they use the previous information to show the next post. It’s a way to organize, manage, search and share your online resources.

When you consider each user a potential customer or supporter of your green business, these sites can create an opportunity to reach new people. Whenever a new bookmark is saved, shared and tagged by other users, the post will immediately be visible by all the users. This post will appear on the top of the queue.

Link building is the activity (or clicks) that comes from external webpages to a specific website. When users stumble upon your page and click to see the whole website, you created a backlink to your own website. The more backlinks you have, the higher your site will be ranked on individual search engines. Each click is an opportunity for other users to find your site.

If you want to use social bookmarking in your social media marketing plan you’ll need some extra tips:

1. Use your social networks.
You should start with regular link sharing on Facebook and Twitter to create a community around your green business. You have to start engaging and interacting with your supporters.

2. Join some of the most popular social bookmarking sites.

Join the most popular and use them daily. But first, always do some research on the site you want to join.

3. Use a social bookmarking service.

Sites like FeedBurner of Friendfeed help to distribute your message. You only send it once to them and they will submit it to the sites you choose.

4. Know what works.

Use some form of analytics to find out if your efforts are working and where to spend your energy.

5. Bookmark all your pages.

The best change of getting seen is to bookmark all of your pages regularly.

6. Bookmark all your activity.

Bookmark all your online activities such as YouTube, Facebook, HubPages, articles, …

Including social bookmarking as a strategy is a fast, free and effective way to get more attention on your green business. This can take a lot of time and energy but once it’s running you will see more traffic on your website.

Xenia Demeester

2MA01

http://www.greenmarketing.tv/2010/11/29/using-social-bookmarks-to-market-your-green-business/