Sustainable Marketing
Hello everyone. We are students of Arteveldehogeschool and we will update you about all the marketing issues around sustainability and how we as marketeers could make sure that the environment will not be damaged. Enjoy reading!
maandag 29 april 2013
Three major advantages of Green Energy
Three
major advantages of Green Energy
Green energy
is all about taking care of the environment, reducing the negative impact. It
can’t be classified under every form of energy that brings about a high level
of pollution or things that make life uncomfortable for human beings.
More and more people are becoming
knowledgeable about green energy because it is the most effective way to do
something about the environment.
However, there are 3 advantages of green
marketing you might want to know:
1.
Green it
up : non polluting
Green energy doens’t cause pollution and it
doesn’t contribute to global warming. If you want a good environment where
there are very little sickness, then green energy is the perfect solution.
2.
Accessible
Green energy can be used in every city,
country or nation. It can be used everywhere. Green energy can still be used to
your advantage wherever you are. If you are in the United States of America or
in The Sudan, you still can use it. It is very accessible.
3.
Long-lasting
Green energy is something that last much
longer then any other form of energy. So with green energy it isn’t the case
that it will begin to give you problems in the future. A good example of this
is the solar energy. This sort of energy will last as long there is sun. It is
an expensive form of energy but at the end your bills will be reduced
enormously.
Julie Deweerdt - 2MA01
Link : http://greenenergyadvantage.com
California city "goes green" with Chevron Energy Solutions
California city "goes green" with Chevron Energy Solutions
The city of Patterson has made an
agreement with Chevron Energy Solutions. Their aim together is to improve the
city’s sustainability, which include solar installations, energy efficiency
programs and substantial energy cost reductions.
This collaboration has the intend
to generate its own green, renewable electricity, reducing citywide energy
costs, .. They will also make the neighborhoods safer by replacing streetlights
with more efficient LED fixtures.
Because of this collaboration
with Chevron Energy Solutions they are able to do some much more for the city.
Like installing solar panels and provide renewable power. The idea of changing
the streetlights are very efficient because these LED fixtures are also
expected to save over $200,000 per year in electricity expense.
In addition, the city and Chevron
Energy Solutions have made together a community-based energy-efficiency
non-profit who is called WattzOn. Through free energy audits, the residents and
business owners will be helped to identify free and low-costs ways to reduce
their energy. This capacity project also includes building workforce capacity
in cleantech and energy by training and hiring energy auditors from high school
Patterson.
The purpose of this project and
all the ideas to do, are general meant for households and businesses who are
stimulating the local economy.
These sustainability initiatives
has also been the result of attracting new businesses and jobs: example: Amazon
(online retailer) selected Patterson as the site for the first northern
California distribution center. It’s a state-of-art and has a one million
square foot facility.
This partnership will help both
of the cities. They will reach their sustainability goals and at the same time
their economic development goals. It will also improve both their environment
and the attractiveness of their business climate..
Chevron Energy Solutions is very
proud to work together with Patterson. This association represents a positive
example to all the people across the San Joaquin Valley, the state and
throughout the country.
Julie Deweerdt - 2MA01
Link: http://www.pennenergy.com/articles/pennenergy/2013/04/california-city-goes-green-with-chevron-energy-solutions.html
zondag 28 april 2013
School of sustainability
School of sustainability
The first
sustainable school in the United States is the Arizona State University School
of Sustainability. Their focus lays on finding real solutions to environmental,
economic and social challenges.
This school offers undergraduate and graduate
programs and minors also. Also doctoral and professiona leadership programs are
offered.
The school is part of the Global Institute of
Sustainability. This organisation is the brain for different kind of
sustainable initiatives.
They mention in the article that they are treating
the most critical challenges of our time and that the demand for our graduates
are strong. The knowledge and solutions that students of this school have are excellent.
Our life and these from the future generations, gets a new dimention of
quality. They have the opportunity and an obligation to make our world more
sustainable.
The biggest challenge or goal of these
school/students are getting together and switch eachother their knowledge. If
they do that they will be able to train a new generation of scholars who can
develop practical solutions to some of the most pressing environmental and
social challenges of sustainability.
They are searching for new students to come to
their school so that they can find more knowledge to find solutions for
different kind of environmental issues.
Julie Deweerdt - 2MA01
Link:http://blogs.siliconindia.com/nayan/WHY_IS_GREEN_MARKETING_CHOSEN_BY_MOST_MARKETERS-bid-uQo5nC9M60452203.html
Reasons to follow the frog
Reasons to follow the frog
The goal of this “follow the
frog” is in the first place to increase the global conservations efforts and
forging a path to a sustainable future for us all.
Watching the video, spreading the
word and following the frog is something you can do to support the environment
/sustainability in the first place.
Of course we need to have a proof
that this liking and spreading the word helps effectively.
First of all we have pioneered comprehensive transformation in the agriculture and forestry industries by introducing rigorous sustainability standards to a growing number of farms and foresty operations, and establishing protected reserves around the world.
Second: Nearly 1 million workers
and their families (4,7 million people) worket with the Rainforest Alliance’s
and they have established a measurable, on-the-ground benefits.
-
workers
receive decent wages and have the right to organize and collectively bargain
-
Safety
standards and protection from pesticides and access to education and healthdare
for workers in critcal curcumstances.
-
This
programs have resulted in postive impacts on plant and animal biodiversity.
Rainforest Alliance had have
positive impact on waterways and the flora and fauna they support. For
exxample, the Rainforest Alliance Certified coffee farms in Colombia, scored
significantly higher than noncertified farms on a stream health index.
Thirdly: foresty and tourism
business who adopt the Rainforest Alliance’s sustainability methods see
tangible economic and social benefits.
-
they have
shown that economic performance improved alongside environmental and social
performance;
-
tourism
business increased their local sourcing and spread profit across their
communities;
-
relations
between forestry companies has been improved.
Julie Deweerdt
Link : http://rafrogblogus.wordpress.com/category/follow-the-frog-week/+http://www.youtube.com/watch?v=3iIkOi3srLo
Julie Deweerdt
Link : http://rafrogblogus.wordpress.com/category/follow-the-frog-week/
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