America's most environmentally friendly companies

America's most environmentally friendly companies

I found the top 10 greenest companies on the website “the daily best”. I will discuss the 3 best known companies.

10. Nike

On 10, you have the well-known company Nike. Nike tries to improve their supply chain. The company has a number of programs to evaluate and improve the environmental footprint of its suppliers, including checks on chemical toxicity, water use, and carbon emissions. They also try to reduce their carbon emissions towards neutrality.

9. Yahoo

This internet company stimulates his users (about 600 million worldwide) to be environmentally aware. It provides green lifestyle tips. Yahoo worked on related initiatives, including its "Be a Better Planet" program and its annual Earth Day Web site. The new data centre of Yahoo consumes 40 % less energy and uses 95 % less water than other data centres. This reduction of water provides drinking water for 200,000 people for a year!

 

7. Adobe

This American software company focuses on 3 important subjects to reduce their carbon footprint. The subjects are the office building operations, the waste management program and the product packaging. In the 4 buildings of Adobe, all their employees are aware of their green approach. They recycle actively and compost, diverting up to 97 % of the site's solid waste from landfill.

As you can see, many companies contribute to improve their environment. This is a good thing, because companies produce a lot of waste and emission compared to small consumers. But it should start offcourse with us, the small consumer. If we attach importance to such green companies, the companies will attach importance to the environment.  

Source: http://www.thedailybeast.com

Leylah Alliet

2MA01

Fresh Green Ads

Fresh Green Ads

Fresh Green Ads, an innovative media marketing bureau in Amsterdam has found a really good way of improving the green marketing concept. This company offers a wide range of sustainable media that creates awareness and image the brand. The ads are made with a minimal impact on the environment, using only natural elements.

The standard advertising tools produce large quantities of waste such as paper, water and ink, these materials are harmful for the environment. Fresh Green Ads wants to work with advertisements that are sustainable and don’t harm the environment. They use several methods such as crop advertisement; sand advertisement and water drop advertising.

The creative team of Fresh Green Ads can develop a new green campaign for you or we can work together with advertising agencies around the world. Depending on the media technique choses, we make a profound plan to be able to reach the right target group. After the release of the campaign we spread it with our press package. This is the way to reach people worldwide and to show your green attitude towards marketing.

Here’s a list of what Fresh Green Ads can offer your company:

Rain campaign:          

Every time it rains the advertising campaign appears on the street                       

Sand advertising:

Advertising, promotional sculptures or logo are made of sand for your brand

Crop advertising:

Designs made in crops, visible from the sky

Clean advertising:

With a template and a high pressure water sprayer the dirt is washed away and your message can be seen

Sand printer:

A wheel on the beach with your message imprinted. When people are walking in the wheel, your message is printed in the sand

Water drop advertising:

A technique that uses water drops to form text, artwork of brand logos

Chalk art:

Street painting in biodegradable chalk paint, we can make 2D, 3D and augmented reality chalk art

Ice ads:

Ice sculptures and logos are made for advertising

Foam ads:

Floating clouds in the air made of water bubbles that form a logo

This really is the kind of advertisement your company needs to show your green image and to help sustain our environment.

Xenia Demeester 2MA01

http://freshgreenads.com/

Lyreco

Lyreco is a worldwide distributor of office products. Lyreco really listens to his stakeholders. Since 2011, they’ve changed their whole vision. The signals to look ahead where the economic challenges and the growing customer demand for value. They want to participate in creating a sustainable future, at all levels and for all decisions.

Eco-future

Their Eco-future plan is a new medium-term strategy that demonstrates our working effort towards a sustainable future. Lyreco believes they can achieve our goals by 2017 through hard work, innovate and invest.

With this way of working, Lyreco hopes to gain a commitment with their customers and their employees and suppliers continue to challenge to work harder to ensure a sustainable future.

Guiding principles

1.     Environmental protection

They want to minimise their ecological footprint and teach their customers and suppliers how to do the same.

2.     Commitments

·      Develop friendly products and services

·      Reduce the emissions of the greenhouse gases

·      Avoid making garbage

·      Ensure a safe and healthy working environment

·      Stimulate the personal development of each individual, focus on their own talents

·      Promote the education of children in developing countries

·      Build customer relationships based on sustainability

·      Introduce programs to evaluate suppliers on sustainability

·      Develop sustainable innovations in products & services

3.     Social responsibility

They want to strengthen their long-term relationships by focussing on human relations and development.

4.     Economically successful

By building up lasting customer relationships, Lyreco will gain profitability. They want to enforce their relationships by bringing solutions to their challenges and objectives in the field of sustainability.

5.     Goals 2017

·      25% of the sales must be consist of green products

·      Reduce CO2 emissions with 20%

·      Recycle 90% of their garbage

·      Satisfy 90% of their workers, related to their working conditions and their educational attainment

·      Reducing the lost working days with 10 precent

·      Increase the level of performance from their suppliers with 10%

hSource: http://eco.lyreco.be/hol/

eLeylah Alliet - 2MA01

The Greenest leaflet campaign

The Greenest leaflet campaign

How can you reach more than 250 000 people worldwide without spending money on media, advertisement material or a team? WWF found a way to get a lot of attention by recording a simple video of two panda volunteers?

This campaign was located in a shopping mall in Hungary. Residents are able to donate 1% of their tax to any charity organisation. WFF was trying to place themselves in the mind of the shoppers to donate their 1% to the organisation.

The challenge was to do it in a way that they could show their values of nature conservation and environmental concern. Their main objective was to minimise the waste for this campaign. So they came up with the idea of using only one flyer to reach as much people as possible.

WFF recruited two willing panda-dressed volunteers to go to a shopping mall in Hungary. One was placed at the lower end of the escalator and the other one above. The first panda gave the leaflet to a consumer travelling up the escalator, they had the time to read the message and when they arrived upstairs they had to give the flyer back to the second panda. They did the same thing going down.

To see how it’s possible watch:

http://www.youtube.com/watch?v=ULkYhiucYX8&feature=player_embedded

The message printed was:

Only one copy was printed, because we believe that it can convince You to give 1% of Your tax for conservation.

Help to save the forests! 2011 is Year of Forests.

This sensational campaign launched on the internet to reach a worldwide public. To do so they taped the campaign and send it to journalists and bloggers. Soon the video went viral on the Internet and has now reached over 285 000 people. And that is not the only attention this campaign got.

The greenest leaflet campaign for WWF won the Golden Drum award in the New or innovative category and the Silver Drum award for Direct campaign.

WWF considers this campaign successful; they were able to reach a lot of people worldwide and showed us that every one can use media in an environmentally conscious and effective way.

Xenia Demeester 2MA01
http://whatnext.bcm.com.au/2011/2011-73/worlds-greenest-flyer/