Growth and sustainability
A
very important question for big businesses is ‘ Are growth and sustainability
really going hand in
hand’? When we want to know
if companies are thinking about sustainability, they all reply that it is one
of the most important points on the agenda. But of course they are talking
about a different kind of sustainability. Companies are always thinking about
their product and the image of it. That is what should stay at long terms, no
matter what!
Not very long ago producers would produce
and develop their products without even considering the consequences for nature
and environment.
Now time is starting to turn and companies
are watching sustainability from another point of view. Not only the profit
counts, also the guard of a good and healthy environment is important. Of
course the main reason there for is the opinion of the costumers. More and
more, they are caring about what happens around them and how they could take
care of the planet. This new phenomenon is also known by companies, so they
really want to get along with this. They want to express clearly what they do
for the environment to win the favor of customers. When a lot of effort is put in this element
of production, customers will appreciate it a lot and it will give you image a
boost.
The other way around is also true, when
companies are really polluting and harmful for nature, people will dislike the
brand and not ever buy it again. They will spread the news and in a short time
the company will have no customers left!
So the message is, don’t think about your
own sustainability in the first place, but enlarge it to the whole environment.
It will only bring you good in all views!
Joke Verhaeghe
2MA01
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